Two marketing agency subsidiaries of Westport-based Hyper Marketing, Inc. (HMI) are merging.
The company announced today that leading shopper marketing agencies Catapult Marketing and RPM Connect will join to create CatapultRPM, a behavior-based marketing services agency, with headquarters at 55 Post Road West. The new company employs 90 people in Westport.
CatapultRPM combines the brand advocacy strengths of Catapult with the retailer intimacy expertise of RPM Connect to drive brand growth through both shopper and retailer channels, an announcement said.
“The changing world of the shopper has inspired the need for a radically new kind of shopper marketing agency that can deliver omni-channel solutions that are brand savvy, retailer smart and digitally enabled,” said Paul Kramer, president of HMI.
“Today’s shoppers can be influenced to buy anytime and anywhere and are essentially always on. As a shopper-first agency, CatapultRPM is uniquely positioned to help brands forge relevant and motivating connections with ‘always on’ shoppers to inspire purchase whenever and however they choose to buy.”
HMI was formed in January by the merger of SolutionSet MediaWhiz Partnership and D.L. Ryan Companies.
