Paul Newman Who? New Video Series Aimed at Millennials

Westport-based Newman’s Own has launched a series of videos on social media as part of a marketing campaign aimed at millennials who might not recognize the famous face of the brand and might have little to no knowledge of its altruistic story, according to The New York Times. The videos highlight a few of the 600 charities the company works with each year. (See the first video here.) As part of the campaign, all products will now have a more prominent “100 percent Profits to Charity” on their label. YouTube.com video