Newman’s Own—the Westport-based brand that donates all profits to charity—today announced a Newman’s Own Salad Dressing “Greens for Good” Recipe Contest.
An announcement said the competition empowers salad aficionados to share their favorite salad recipe/dressing pairing and nominate a nonprofit organization to receive another kind of green: a $35,000 donation.
Beginning today, consumers can visit www.facebook.com/NewmansOwn and click on the Greens for Good tab to enter their original salad creation and Newman’s Own Salad Dressing pairing.
“Making good food and pursuing the common good have been at the core of Newman’s Own mission since Paul Newman mixed up his very first batch of great-tasting Newman’s Own salad dressing,” said David Best, executive vice president, Newman’s Own, Inc.
“Paul Newman and Newman’s Own Foundation have given more than $400 million to thousands of charities since 1982, and Paul would be proud to know that we’re now inviting our consumers to give back to organizations that hold specific meaning for them, their families and their communities.”
No stranger to good food or good philanthropy, James Beard Award-Winning Chef and “Top Chef” Judge Hugh Acheson will serve as spokesperson for the contest, creating a special salad recipe to serve as inspiration for consumers, the announcement said.
“I’ve always believed that food has the power to connect and inspire people,” said Acheson. “The Newman’s Own charitable mission is one that I wholeheartedly support, and having the opportunity to give back and encouraging others to do the same is incredibly rewarding for me.”
On Nov. 12, Newman’s Own will announce the $35,000 grand prize winner and charity, as well as four runners-up, who will each direct $1,000 donations to their selected nonprofit organizations.
All eligible recipes in the Newman’s Own “Greens for Good” Contest will be judged by a panel of experts based upon nutrition, creativity and ease of preparation, the announcement said.
The top five finalists will be posted online for public voting to help determine the top four finalists and the grand prize winners.
