Comings & Goings: Alala to Bedford Square

Alala, a women’s luxury activewear store, opens soon at 31 Church Lane, opposite Spotted Horse Tavern, in the Bedford Square complex. The business, founded by Denise Lee in 2014, distributes its brand through over 100 high-end retailers including Nordstrom and Bloomingdale’s and operates a retail store at 1082 Madison Ave. in New York. According to its website , Alala is derived from the Greek goddess “whose name signifies a battle cry, a call to arms.” The website adds: “to us, ALALA represents all that we aspire to be as modern women.” (CLICK TO ENLARGE) Dave Matlow for WestportNow.com