“Martha Inc: The Story of Martha Stewart,” the NBC movie about the celebrity Westporter, averaged 14 million viewers from 9-11 p.m. and 5.2 rating/12 share in the most sought-after adults 18-49 category, according to preliminary results from Nielsen Media Research.
Overall, the two-hour movie Monday night scored a 8.8/13 share, making it the best-watched made-for-television movie among the 18-49 group this season. But it was not enough to give NBC the win for the night.
CBS averaged an 11.1 rating/17 share in primetime. FOX, 8.5/13, came in second, followed closely by NBC, 8.1/12, and ABC, 7.5/12.