So if someone asks you what do Courvoisier, Beefeater and Kahlua have to do with Westport, you can now give them the right answer.
These brands, and others, are marketed by Westport-based Allied Domecq Spirits North America, part of Britains Allied Domecq PLC, which also owns Dunkin’ Donuts and Baskin Robbins.
Update: (In an earlier version of this I had it “Baskin and Robbins,” but Wally Woods gently pointed out I had it wrong. Thanks, Wally.)
Westporter Tom Wilen is the units president. They’re headquartered at 355 Riverside Ave.
Allied Domecq Spirits is on the newswires today for its support of an effort by The Century Council, a Washington, DC-based non-profit funded by Americas leading distillers, to curb the misuse of alcohol on college campuses. The group is headed by former Rep. Susan Molinari.
The group launched Alcohol 101 Plus, an interactive CD-ROM program that it says turns the CD into a virtual campus, that includes a Virtual Bar, an interactive game titled b4udrink, and a Virtual Brain which shows the effect of alcohol on the brain.”
Wilen is quoted as saying: As marketers of beverage alcohol, we have an obligation and commitment to market and sell our products responsibly. Alcohol 101 Plus is one step in that direction.
