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Thursday, January 31, 2008

Westport’s Newman’s Own Unveils Wines

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Newman’s Own Wines: on sale now. (CLICK TO ENLARGE) Contributed photo
Westport’s Newman’s Own, Inc. today unveiled its premium wines—Newman’s Own 2006 California Chardonnay and Newman’s Own 2006 California Cabernet Sauvignon.

Like all other Newman’s Own products, Paul Newman and the Newman’s Own Foundation will donate all profits and royalties after taxes to educational and charitable purposes.

The high-end Newman’s Own wines are crafted from select grapes from California’s premier coastal vineyards, including Napa, Sonoma and San Luis Obispo counties.

In classic Newman’s Own style, the labels feature Newman’s signature face with a play on his most famous role as Butch in “Butch Cassidy and the Sundance Kid.”

A cowboy hat, like the one Newman wore for much of the 1969 movie, pops off the top of the Chardonnay label, as does a bowler hat on the Cabernet label, giving a nod to another legendary hat donned by Butch.

It was only 25 years ago that Newman bottled his first product—a salad dressing in old wine bottles with parchment labels.

“We have come full circle. We are back to wine bottles but this time we are filling them with a wine that will complement my salad dressing and pasta sauce,” Newman said.

“Wine was the only thing missing at dinnertime. Now the meal is complete.”

To realize his winemaking vision, Newman worked closely with the Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates. The wines have a suggested retail price of $16 per bottle and are available nationally.

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Posted 01/31/08 at 12:40 AM  Permalink



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