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Tuesday, May 20, 2003

Martha TV Movie Wins Big

“Martha Inc: The Story of Martha Stewart,” the NBC movie about the celebrity Westporter, averaged 14 million viewers from 9-11 p.m. and 5.2 rating/12 share in the most sought-after adults 18-49 category, according to preliminary results from Nielsen Media Research.

Overall, the two-hour movie Monday night scored a 8.8/13 share, making it the best-watched made-for-television movie among the 18-49 group this season. But it was not enough to give NBC the win for the night.

CBS averaged an 11.1 rating/17 share in primetime. FOX, 8.5/13, came in second, followed closely by NBC, 8.1/12, and ABC, 7.5/12.

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Posted 05/20/03 at 10:23 PM  Permalink



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