Thursday, July 24, 2003
Coffee and the Church: Competing With Westport Starbucks
Todays Sarasota Herald Tribune spotlights WestportҒs Christ and Holy Trinity Church and its divine intervention with Starbucks.
Excerpt: When the Rev. Maryetta Anschutz arrived at Christ and Holy Trinity Episcopal Church in Westport, Conn., three years ago, she noticed a disturbing trend at coffee hour.
ӓPeople were sneaking off to Starbucks down the street,Ғ she recalled. Some would even return with their decaf mocha latte shamelessly in hand. I was the first to call them on it,ђ she added. I’m the church coffee cop. ё”
The 28-year-old Anschutz knows exactly what’s wrong with her church’s coffee.
“ԒIt’s sludge! she says.Ҕ
Anschutz found the perfect solution, the newspaper reported. She got Starbucks to donate pots of regular and decaf each Sunday, and sold coffee to parishioners at $3 a cup. The proceeds went to the high school outreach group she’s taking to build homes in Jamaica this summer.
It reported in two months, she raised more than $2,000 from coffee hour alone.
Posted 07/24/03 at 01:50 PM Permalink