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NewsBusiness

Wednesday, November 14, 2012

CT Innovations Invests 750K in Westport Firm

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Connecticut Innovations (CI), the state’s quasi-public authority responsible for growing Connecticut businesses through innovative financing tools and assistance, today announced that it has made a $750,000 investment in the newly Westport-based mobile software firm deets Inc.

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The investment, also involving individual investors, spurred the company’s recent relocation of its headquarters from Los Olivos, Calif. to 20 Ketchum St. in Westport, an announcement said.

Deets Inc. provides a unique communications and collaboration tool for mobile devices, including iPhone, iPad and iPod touch, as well as a Web-based tool, CI said. The company retains a satellite office in California.

“We’re excited to welcome deets Inc. to Connecticut,” said Claire Leonardi, chief executive officer and executive director of CI.

“This company offers a unique application not addressed by current communication networks, and it joins a growing base of mobile technology companies in Connecticut, helping to strengthen our state’s capabilities in this rapidly growing sector.”

The patent-pending technologies in deets permit users to easily manage productive communications through a customizable mobile dashboard, the announcement said.

The software allows users to quickly, efficiently and easily collaborate in relationship-managed groups that span multiple teams, projects and topics, CI said.

“In addition, deets’ unique contact synchronization system ensures all members have the most up-to-date contact information in their devices’ address book as members’ phone numbers, emails and addresses change,” the announcement said.

CI said deets has been featured by Apple iTunes, which has placed the app on its “What’s Hot” list. A deets tool for the Android is currently under development and will be released in Q1, 2013, it said.

“With so much information coming at us through various channels—email, text messages, voicemail, social media—it’s enough to make anyone feel overwhelmed. That’s why we created deets,” said Linda Miller, chief executive officer and founder of deets Inc.

“Our platform gives control back to the individual to develop relationship-managed groups so communication is quick and relevant. With an estimated one billion smartphone users in the market today, we believe productive communication is the next step.

“Our technology enforces privacy and security with purposeful features that advocate productivity in the workplace and beyond. Whether it’s ‘I’ve got the document completed’ to your project management team or ‘I’ll pick up the kids at soccer’ to your family group, deets gets the right information to the right people instantaneously.”

Miller’s experience at startups dates back to the dotcom days when she was employee No. 20 at Norwalk-based Priceline.com and later led the development of Hotwire’s hotel product before leaving in 2005.

She and Luke Scott co-founded deets in 2009 after earlier starting a company called Style-Card.

Pauline Murphy, CI managing director of investments, represents CI on deets Inc.’s board of directors.

Posted 11/14 at 12:35 AM 

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