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Tuesday, October 21, 2008

Newman’s Own Enters Frozen Pizza Market

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Newman’s Own is entering the frozen pizza business.WestportNow.com Image
From salad bowl to pizza pan. Contributed photo

An announcement from the Westport-based company said it has launched products in the premium segment of the frozen pizza market that are a “compelling, all-natural choice, competitively priced with the other national frozen pizza brands.”

The roll out of Newman’s Own Thin and Crispy frozen pizza began this month in five test markets and is part of a growth strategy “to focus on what consumers want: convenient, all-natural meal solutions,” the company said.

The pizza quartet is available in four adult/kid-friendly varieties—Supreme; Four Cheese; Roasted Garlic and Chicken; and Uncured Pepperoni.

The company said the test market areas are in New England; Albany, N.Y.; Milwaukee, Wisc; Minneapolis, Minn.; and Charlotte, N.C. There are plans to expand to other markets in 2009 and roll out nationally by 2010, it said.

“For 25 years, our consumers have loved our all-natural products that help make delicious meals,” said Mike Havard, vice president, marketing at Newman’s Own. “So, we figured, why not make it easier and provide the whole meal.”

He added, “I guess you could say we’ve jumped from the salad bowl onto the pizza pan.”

Posted 10/21/08 at 12:33 AM


Comment Policy

I love Newman’s Own and I loved Paul Newman, but I’m not really sure how this is news-worthy for Westport.

Posted by Jane Lassner on October 21, 2008 at 12:59 AM | #

The company is based in Westport. The late owner/proprietor lived in Westport. The profits go to help others in Westport, Connecticut, the United States, and the rest of the world. Off hand, I don’t think there is a problem with the announcement appearing on WestportNow.

Posted by Matt Murray on October 21, 2008 at 02:40 AM | #

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